Herausforderungen und Chancen der Kommunikation öffentlicher Institutionen. Eine interdisziplinäre Betrachtung öffentlicher Kommunikation im Wandel aus wissenschaftlicher und berufspraktischer Perspektive.
Kapitel „Social-Media-Strategie – Ressourcenplanung, Budget und die richtige Kommunikation“ von Daniela Vey. Seiten 223-242.
ClientSpringer Verlag, Herausgeber Klaus Kocks, Susanne Knorre, Jan Niklas KocksServicesCo-AutorinYear2020Linklink.springer.com
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